Category Archives: Marketing

Five Steps to Becoming a Better Salesperson

Let’s face it, pretty much everybody that’s in business today depends on making sales, and would probably like to make more sales. The only setback being how does one go about increasing the amount of sales made. Today I would … Continue reading

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Measuring Customer Satisfaction With Surveys

If you are looking to improve a websites user experience one step more then you find that is possible with analytics data it might be time to incorporate a brief survey that will help to determine weak areas that need … Continue reading

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Measuring the success of your email marketing campaign

A while ago I wrote a post about email marketing and how powerful it can be for you company. While this is true you should also keep an eye on how successful you campaign is, as I mentioned at the … Continue reading

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The Number One Secret to Great Content…

The number one secret that leads to creating great copy is writing for your audience. I know that may sound lame, but it’s true. You need to take a step back and sometime to study your audience, understand what they … Continue reading

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Do you have the content your visitors are looking for?

If you have an internal site search system (if you don’t you should), it will be fairly easy for you to determine what your visitors are looking for. Using the statistics from your sites internal search can help you determine … Continue reading

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Increasing Site Interaction With HTTPS

The other day I was reading Tom Critchlow’s post over on the Google analytics blog and after thinking about this a little farther I realized that it goes much farther then just the analytics tracking code. To get everybody caught … Continue reading

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Including Keywords in Post Titles

Whether or not to include keywords in your title seems to be a topic of some serious ongoing debate. Of course there are many differing opinions on this topic, some bloggers claim that it doesn’t matter as most traffic will … Continue reading

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How to Write Killer Headlines

It doesn’t matter whether your a blogger, writing an article, or creating a social bookmark, writing a headline that capture’s you reader’s attention is a must. If your trying to make it online you may already know that it’s growing … Continue reading

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Choosing The Right Color For Your Brand

When it comes to building a strong brand, something you should consider to what color you would like people to associate with it. This is because different colors evoke different feelings and people, and they associate them with different things. … Continue reading

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SEO Benefits of Personalized Search

My first post on this site was a rant about how I hated personalized search. While it still holds true that I don’t care for it much for my own personal use, it could actually be helpful for you and … Continue reading

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